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The Arts Job Interview - Marketing & Development

  • Roger Smith Hotel 501 Lexington Avenue New York, NY, 10017 United States (map)

Join ELNYA and the Young Professionals in the Arts for "The Arts Job Interview - Marketing & Development" on Tuesday, November 14th at 6:30pm.


Job interviews can be a stressful and nerve-wracking experience, especially within fields that require personable, discreet, and communicative qualities.

Two experienced marketing and development professionals will lead this mentorship session: we will discuss what makes a great candidate, how to talk about transferable skills, and methods used to score jobs in marketing and development.

You will learn what skills are essential for jobs in marketing, development, and fundraising in the arts, and how to excel at interviews. You will have a chance to practice in a mock interview through role-play and receive constructive feedback on your interview style and how to improve.


Nella Vera is the Director of Marketing for BFV Management, a theatrical producing group that includes several current and upcoming Broadway and off Broadway properties, as well as Broadway’s premier supper club, Feinstein’s/54 Below. She is also the Director of Marketing for the Commercial Theater Institute, an organization dedicated to training and developing emerging theater producers. Prior, she was a Group Director at Serino/Coyne, New York's largest live entertainment marketing agency where she managed client relationships, provided strategic direction and campaign execution for Broadway and non-profit performing arts clients. As Director of Marketing and Communications at Theatre for a New Audience, she led the company’s marketing and branding efforts in the opening of a new center for Shakespeare and classical theater, resulting in a 300% increase in subscribers and doubling the number of patrons under the age of 30. For three years, she was the Director of Marketing at The Public Theater, where she oversaw marketing and audience development for five venues, as well as Shakespeare in the Park and the Under the Radar Festival. Other experience includes positions at Center Theatre Group in Los Angeles, the Tony-winning Signature Theatre Company, and Manhattan Theater Club. Nella is a prolific speaker and presenter, and has appeared at the TCG Conference, the National Arts Marketing Conference, the Columbia Social Enterprise Conference, the Delaware Arts Summit, the APAP Conference, and others. She is a trainer/facilitator for Americans for the Arts, and sits on the planning committee for the National Arts Marketing Project Conference.  She serves on the board of Waterwell, is an adjunct instructor in Arts Marketing at NYU, and has lectured at Yale, NYU, and Columbia. Nella is a proud graduate of Georgetown University and received her MFA from Columbia University’s School of the Arts.

Erica Sattin.jpg

Erica Sattin has more than ten years’ of experience in the nonprofit cultural sector. She is currently the founding Director of Development at National Sawdust, the nonprofit music venue and new-music incubator that opened to the public in October 2015. At National Sawdust, Erica is responsible for raising more than $2 million annually through individual gifts, foundations and government grants, and special events - roughly two-thirds of the organization's operating budget.  

Erica came to National Sawdust after more than four years at New York Public Radio, parent company of the flagship public radio stations WNYC and WQXR, where she raised an estimated $10 million from foundations and government agencies, including the funding that launched the inaugural WQXR Instrument Drive. She has also held roles in development and programming at the League of American Orchestras, Lincoln Center for the Performing Arts, Bowdoin International Music Festival, New York Philharmonic, and InterSchool Orchestras of New York. Erica is a cellist with the Brooklyn Symphony Orchestra. She holds an MA in Performing Arts Administration from New York University and a BA in Sociology from Wesleyan University.

Earlier Event: October 10
It’s All About the Pitch
Later Event: December 11
What’s in a Promotion?