You know pretty well that customers are attracted to beautiful things. Many shop owners attest to it. This is why they invest in many visual merchandising techniques to make sure that their product displays will be beautiful. You may have the impression that this can be only applied to on-the-ground means, but in reality, you can use these principles when improving the look of your online shop. While the usability of the site is one important concern, you also have to understand that customers will also look into your products.
Visual merchandising is crucial for many beauty and fashion brands. If you are in this niche, you will have to epitomize your aesthetic principles. For many business newbies, this may sound challenging. But that does not have to go that way. If you are looking for some ways to execute your visual merchandising strategies, here are some of the things you may want to keep in mind:
Use textures
White backgrounds work best for displaying online products, as they allow you to highlight the beautiful and key features of the item. But who says you will only need to stick to plain backgrounds? You can always use complementary items to give the display a twist. Add textures to the background by incorporating materials, such as tiles and wallpaper. You can also add some plants if you want to breathe life into the material (though this will depend on your theme).
Use high-resolution photographs
Your customers will be highly dependent on your pictures, so you might as well use those with high resolution. You can do such by simply hiring professional photographs specializing in product photography. Other than hiring photographers, you will also need to work with editors. Your products should look flawless. For one, if you are selling necklaces and bangles, an editor specializing in jewelry retouching services will surely help.
Get a model
Dress shops have mannequins so that people can have a grasp of how the clothing item would look like when worn. But in your case, you might want to use a model. Hiring a model will help you give your customers a better idea of how the product will scale. You can provide much more accurate details by including the body specifications of the model, such as height.
Make it interactive
Gone are the days when online shops will just post static photos. A lot of shops today actually have short videos in their brochures to allow the customers to see the products in action. This additional interactive layer will help your customers appreciate your product more.
The way your products look online will help you convince customers to buy your offering. This is why you will have to invest in visual merchandising tactics, especially if you are in the niche of beauty and fashion. You need to embody the philosophy of beauty and aesthetics. You can find inspiration online, but you have the option to hire a professional visual merchandising expert. Such professionals are trained to come up with interesting designs.